[This is Day 17 of #Booktober! Stay tuned for more recommendations!]
What It Is: A challenging book about finding out how you can produce or contribute something unique and valuable in your work and life–and why you really should.
Why You Should Read It: Seth Godin is the productiving/marketing Yoda–if you’ve ever seen his blog, it’s like a series of zen koans for business productivity junkies. His books are thought-provoking while being simple and direct, and this one is the best I’ve read of his so far. In Linchpin, Godin argues for making yourself indispensable by figuring out the secret sauce that you bring to your organization and maximizing that. Another useful encouragement in this book is the idea of bringing your humanity to bear in whatever you do–rather than being a cog in a machine, Godin argues that your personality and passion can elevate your work in ways that simple efficiency cannot. Even if you’re not a business/marketing person, Godin’s meditations on the nature of work are worth a think.