3 Gifts That Convert Readers into Fans.

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I’ve almost become immune to being “pitched.”

It’s practically a given these days that when you’re consuming online content, there’s a hook–an e-book for sale, an online seminar registration, some sort of monthlycoaching or one-on-one training.

Honestly, I don’t have a problem with this. In fact, at some point, I may be asking you, dear reader, to purchase a novel or two from me (assuming, of course, I actually get around to finishing them).

I’m not mad about it when an article on how to tighten up my blog posts or punch up my Medium headlines ends with a link to the author’s premium content. You know what? You go get your money, baby. (Although, I’ve shared elsewhere how likely I am to pay for premium online content.)

Premium-content pitches have become the highway billboards of blogging: ubiquitous and usually benign, but with the most flamboyant and obnoxious offenders turning away more people than they attract.

That’s why I was stunned and pleasantly surprised when a writer/blogger who’s making a living with his words took a few moments to give me something for free.

I can’t recall how I found out about Jim Woods’ “Finish Your Book” Summit, but I signed up for his mailing list anyway. I figured if nothing else, I’d receive some useful tips and encouragement. I had interacted a little with Jim on a Publishous Twitter chat (shout-out to #PubChat!), and he seemed like a good dude.

But I noticed something unexpected when I received a “welcome” email from his mailing list: Jim asked a question, invited the reader to reply, and promised a personal response.

Confession: I didn’t quite buy it. I figured, if anything, it would probably be a canned response that he had stored in his drafts folder to fire off, depending on the question. But, what the heck: okay, Jim, I’ll bite.

I wrote back with a question about the struggle with balancing family, work, and creative life. To my delight, Jim responded with an actual email. He provided some advice that was pertinent to my situation, and encouraged me to keep at it. And that was it. He dropped a link to his blog at the end, but didn’t try to up-sell me on anything.

In an industry and medium where writers and coaches must self-promote to survive, Jim Woods stood out by giving me 3 things:

  • He gave me his time. Sure, it was just a minute or two, but he made the decision to spend his time helping out a reader. I don’t know how many emails he gets, but I know that even with my minimal inbox traffic, it still takes me forever to respond to people, even my friends. (Also: Sorry, Mike. You should receive a reply by the time this posts.)
  • He gave me his word. It was right there in the email: if you email, I’ll respond. And when I tested him on it, he followed through. I’m reminded of all the times that I’ve told you, dear reader, that I’d post something at this or that time, only to show up, hat-and-excuse-in-hand, much later than promised. I appreciated that Jim said he would respond, and then did.
  • He gave me encouragement. He listened to my question, replied, and encouraged me to follow-through. On his website, he offers coaching for writers who want to finish their books, and I got a taste of that coaching in his correspondence, as he urged me to keep looking for inspiration to write.

These are all small things, to be sure, but meaningful and appreciated.

At the end of last month, I linked to Tim Denning’s Medium piece on building a following through giving. This is just another example of how that works. By just being a cool guy and taking a few minutes to write out a personal reply, Jim gained himself a new member of his digital tribe. Turns out, being a nice person pays off.

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Question: What is one way that a blogger/writer went the extra mile to earn your attention? Post that in the comments below!

 

5 thoughts on “3 Gifts That Convert Readers into Fans.

  1. Recently, on Medium, someone with a huge following took the time to correspond with me one on one, read some of my work (!) and gave me concrete, detailed, actionable, useful feedback. It was amazing and I am so grateful.

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